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Therapeutic Nutrition is a practice that specializes in disordered eating. They help you define what healthy looks like for you, and then show you how to get there.
The Challenge
Create a brand for a nutritionist who specializes in disordered eating, focusing on a calm, relaxed, and approachable image. The brand should convey trust, empathy, and education while remaining warm and personable. The goal is to design a visual identity that makes clients feel supported, informed, and comfortable on their journey toward healing and wellness.
The Moodboard
This practice focuses around building a positive relationship between people and their bodies. There can be a lot of anxiety surrounding this topic for with those who have eating disorders, so focusing on providing a peaceful and welcoming environment for their clients needed to reflect in their branding.
Colors and Type
Eucalyptus
Melon
Cucumber
Shimmer
Pine Needle
App Screens
The app is intended to be very simple and modeled after a social platform. The goal is to provide users with a sense of community and safety as they embark on their journey to a healthier life.
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Social Media Posts
This practice aims to bring a peaceful energy to an otherwise stressful topic. However, they also like to show that they have some personality. In the mocks below, you will see that Therapeutic Nutrition likes to educate its clients in a way that feels more light-hearted and real.
Additional Content
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