top of page
My husband and I are avid hikers and love to explore the outdoors. The following project was inspired by a summer spent hiking out West and seeing lots of Smokey the Bear signs along the way.
The Moodboard
I wanted this to be a very cartoony and playful take on Smokey, while keeping it classic and staying true to the theming of his message.
Colors and Type
Pine Needle
Flame
Blaze
Bear
Ember
Character and Pattern Design
I wanted to focus in on a few iconic Smokey poses as well as highlighting some of the equipment, signage and gear that come with the teritory of preventing wildfires.
Merchandise
1/1
bottom of page